About Us — Certified True LLC x 415kids

It started in 2015, in a studio, with a man staying up late over sketches — saving money from his job just to sell shirts and hoodies at carnival. That was my dad, building Certified True LLC from nothing but belief in himself. I was seven years old watching him do it.

He wasn't just building a brand. He was showing me how.

In 2019, I took what he gave me and started 415kids. No studio, no samples — just stickers, sold for a dollar at every event I could get into, until I saved enough to make my first real piece. That's where it started. That's still the mentality behind everything we drop now.

Certified True means exactly what it sounds like: stay true to yourself. There's no other boss like you. You are the realist.

415kids / Millionaire Mindset is about the hustle — chasing what's yours and keeping the mindset that gets you there.

We're a street luxury brand. That means this isn't for everybody — it's for the ones with the grind, the ones who move different, who want to look the part: street, but flashy. Clean. High-end. Every piece takes more time and thought than people realize — this isn't fast fashion, it's a movement.

I'm still in school. I design, I post, I plan events, I run this mostly by myself while living a regular teenage life on top of it. Balance has been the hardest part — but the first time I saw my own clothes on someone at school, on the street, not because I gave it to them — that's when I knew this was real.

This is just the beginning. We're building toward being one of the biggest names out — not overnight, but as we evolve, drop by drop.

When you put on 415kids, you should feel like the boss. Like you're that Man or Women.

— 415kids